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Acorn Studio
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Aussie I.T.
Expert Digital Marketing, Social Media and Website Development services for your business!
Who we are?
Who we are

With 25 Years experience we are a full service digital marketing agency serving clients throughout Australia. We assist businesses to achieve individual success through digital marketing.

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Web Development
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App Development
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Multimedia Production
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Graphic Design & Branding
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Digital Marketing Strategies for Small Business

Today, digital marketing strategies are becoming an important part of the marketing strategies of businesses.

These strategies are similar to the traditional marketing strategies that are adopted by companies when it comes to goals and mission. This is because both methods aim at creating brand awareness and help companies to connect with customers online. 

In a recent article on Fourth Source Cherles Shine summarised it as follows:

Digital marketing strategies are beneficial to every type of business and specifically small businesses. Small businesses that are not implementing digital marketing strategies to their business should need to understand its importance. The reason is that digital marketing strategies help their business to develop well in such a competitive market. Digital marketing covers all aspects of online promotion from content creation to sale of products or services.

Here are the main areas of digital marketing that every small business should adopt in their marketing strategies. 

Content Marketing Strategy

According to Piyush Jain founder of Simpalm, content marketing strategy is a technique through which the small business will get an idea about what content pieces they are going to create. Along with that, they will get an idea about how to use that content to attract, retain, and convert their readers into their customers. It is a core part of the digital marketing strategies. This is because through the content you provide the relevant information on your products and services to your customers. In the past, businesses use to do content marketing through printed brochures. Nowadays, it is done through articles and blog submissions on business websites. For good content marketing, you need to understand your audience, make interesting and engaging content for the users, promote your content. There are several benefits of content marketing strategy to the small business such as:

  • Attract customer attention towards your products and services
  • Generate leads
  • Generate and increase online sales of your business
  • Increase brand awareness online
  • Compete with large businesses

Search Engine Marketing

Search engine marketing is the most effective way to grow your small business. This is because every person uses a search engine to find things online as well as local. The small business can compete with the large business by being on the search engine. It becomes necessary for your website to rank higher on the search result. If you are not knowing SEM, then you can consult professional digital marketing firms. They will offer you services under the name SEO (Search Engine Optimization). Through SEO, your business website will get more of the organic and free traffic. Paid advertisements can also help you get visits on your website but you have to pay for them. The professionals will ensure that your website will be visible on the top of the search results. For good SEO, you need to consider the following steps:

  • Publish engaging and readable content on your website
  • Publish blogs regularly
  • Create backlinks of the website
  • Optimize your website using the meta tags
  • Provide inbound as well as outbound links in your content

Email Marketing

Email marketing has become a prime way of communication of small businesses whether it is online or offline. The small business can start email marketing by creating a list of prospective customers. It is now referred to as the most profitable form of digital marketing that is boosting the ROI. The customers included in the list are those who are interested in the products and services of your business. With the growing email list, the business of the small organizations starts growing.

If you are adopting email marketing strategies for your business, then you should consider the following things:

  • Develop a contact list management
  • Campaign management
  • Stats and analytics of the Email campaign.
  • Enable an autoresponder for quick responses
  • Split test for email campaigns to decide the better response of the customer

Social Media Marketing

These days people use to spend more time on social media and that is the reason it has become an essential marketing tool for digital marketers. According to statistics, people spend an average of 135 minutes of a day operating social networking sites. The average amount of time is increasing year by year because people use social media to connect with their friends as well as to market their products and services. The small businesses have started using social media marketing and they are getting benefits in several ways such as:

  • They can share their valuable and interesting content to engage the audience.
  • They can use social media for customer services and addressing their complaints.
  • They can create brand recognition through collaborating with influencers and attract new customers.

Local Search Marketing

It is an appropriate strategy for small businesses. It is essential for every organization that is having a physical address. The local SEO strategy in digital marketing will help your small business to outrank your competitors in your area. The objective of the local SEO is to get a high ranking in the searches in your area. When people search for long keywords such as best pub in Melbourne, then your company website should appear in the top rankings of the search.
When you apply this strategy, you should consider these few points:

  • You need to make sure that your contact details (name, address, and phone number) is consistent.
  • You should create a local listing of your business on websites, such as Google My Business ( GMB )
  • You have to optimize your website pages and content for the local keywords
  • Make your website’s pages mobile-friendly
  • Encourage the online user’s reviews

Conclusion

If you are a small business, you should consider these digital marketing strategies. You can combine these strategies with your marketing efforts to enable better results for your business. Some of the areas of marketing, such as email marketing, content marketing, affiliate marketing, Social media marketing can be important and effective for your business.

Small businesses can formulate these strategies by themselves if they have relevant expertise. Alternatively they can hire professionals because these digital marketing strategies will be important and effective for their business.

Testimonials

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