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Digital Marketing Blog - Aussie I.T.

We discuss all aspects of digital marketing and communications including social media integration, responsive design websites, search engine optimisation, video integration, whiteboard presentations and a whole bunch of other interesting reading for commercial businesses and non-profit organisations alike.

Top 10 reasons why online video works

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Everybody loves a bit of YouTube. When an online video goes 'viral' it's a marketer's dream come true: free advertising, word of mouth and brand recognition. You may not think it is easy to create a video that spreads like wildfire, but even so, there are plenty of reasons you should be using online video to promote your business. Over recent years online videos have risen to the top of the ranks in Google's Search Results. No matter whether you are a small business selling widgets or a multinational, online video is one of the most valuable and effective means of promoting your business. 

Here are the top 10 reasons you should be using video to promote your business; 

1. Google owns YouTube
If you do a Google search for whatever you are seeking you will routinely find that a YouTube video ranks highly in the search results. Google owns YouTube so it is no accident that the search results reflect that relationship. Besides which a 30 second video can explain more about your product or service than pages of documentation. 

2. Smart phones are everywhere
Modern smartphones are commonplace these days and we all use them from basic functions like making a telephone call to social media, skype, maps and a gazillion other apps that are available and used daily by millions. Sharing and watching videos on smart-phones is an now an everyday occurrence. 

3. Internet speed
Internet connection is widely available in most developed countries and offers insanely low-cost and high-speed these days. Viewers are now able to view and stream online video content from virtually every corner of the world. 

4. Powerful Message Delivery
A short video is simply the best way to showcase your product or differentiate your service and create enthusiasm. The number of online shoppers who watch online retail product videos before buying a product grows daily. In this space the benefits of videos include a lower number of abandoned shopping carts, reduced return rates and higher sales. 

5. Blogging, Video Sharing & Social Networking
Once retailers and online marketers build up video content on their sites, they may then focus on turning their efforts and video assets into customer acquisition tools by pushing video to other sites, such as affiliates, social networking sites and video-sharing destinations. 

6. Awareness
Online videos can create awareness to the viewers on many levels. Video campaigns should create awareness to the type of company being represented, types of products offered and any other services. 

7. Broad Demographic Audience
According to recent surveys online users between the ages of 35 to 44, and 45 to 54, are just as likely to search and view online video content as online users ages 18-24. 

8. Keep It Simple
When it comes to online video, you can throw away all of the traditional commercial advertising rule books! You can produce any type of multimedia content to broadcast your company's products, offerings and services. 

9. Real Examples.
Great examples from our clients Aricks Australia use simple GoPro footage to demonstrate their Aricks Wheel in action
Northstar Power combine a professionally produced video with a voice over to explain the adjustment of an over centre clutch 

10. Results
By having an online video embedded within your site or on your own YouTube channel, you are more likely to rank within the top pages of Google search results. Some indications suggest that video is 53 times more likely than text content to rank within the top of search engine results!

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