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Digital Marketing Blog - Aussie I.T.

We discuss all aspects of digital marketing and communications including social media integration, responsive design websites, search engine optimisation, video integration, whiteboard presentations and a whole bunch of other interesting reading for commercial businesses and non-profit organisations alike.

Better Posts On Social Media

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So you got something cool to share on social media, right? And you want everyone to see it, right? 

You spend hours or sometimes days planning your social media strategy, creating cool and funny images, editing videos and creating blogs (like this amazing one), only to post it and achieve likes, shares and reposts far below your initial planned goal. Why?! 

This is frustrating, to say the least. While you're sharing your industry knowledge among your peers, customers and competitors, another video of some kitten running into a window or witty comedic quip with a funky hashtag achieves (literally) a million times more views, likes, shares, and reposts than yours. It sucks, but don't get downhearted. I have some tips for you. Having worked in social media for years now, I've seen every successful and unsuccessful replica of Facebook come and go since 2004. Twitter, LinkedIn, Instagram, and Pinterest all seemed to have survived till this day, alongside the dominating book of faces. 

This is simply because they all work in the same, fluid motion as each other (just with different skins). Plus, they all allow companies to share freely and creatively whilst promoting their brand. Over the years, some more in depth analysis and understanding can be brought out from these social platforms. One of the most important statistics, of course, is when you should post. In short: there is no perfect time. Every industry will be slightly different as to what works best. All it takes is a bit of performance analysis and tweaking to see what works for your company. There are, however, some guidelines that cover a broad spectrum of industries and can help you get your experiments off to a strong start. 

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